We all have strengths and weaknesses. Perhaps you’re an awesome sales guy who’s great with people, but challenged with managing a schedule, or a super designer who struggles with communicating your ideas. Each of us have skills we’re great at, and skills we’re not so great at.

Regardless of your strengths and weaknesses, we all have one thing in common: time. We have finite time to make an impact in this world. Would you rather invest your time improving skills that come naturally and fine-tuning them to greatness, or grind it out improving your weaknesses that get marginally better, but never great?

Some would say they want to do both-and that’s cool if you want to dedicate the time, but where does that fit when you’re juggling so many balls as it is?

Strengthen your strengths was a concept I used specifically in powerlifting. In powerlifting, there’s 3 primary lifts: squat, bench press, and deadlift. You have 3 opportunities to lift your heaviest weight in each.

Each lift has thousands of exercises to help you improve. For squats alone you could do close stance squats, box squats, front squats, zurcher squats… you get the point. Where do you start? Well, performing every exercise isn’t the answer.

When you figure out where you’re strongest, tailor exercises to strengthen those areas. Supplement your workout with accessory work that strengthens weak areas, but don’t make it a focus.

This strategy helped me earn the California state deadlift record at 585 lbs. I weighed in at 185 lbs.

In work life, develop awareness for weak areas and create a process for delegating to others. Make a list of tasks and scenarios you dread. Define those key areas-that over the years-have not improved. It may be time management, scheduling, communicating, negotiation, planning, strategy, the list goes on. I know you have a few!

A weak are for me is client support. There are those on my team that are great at working with clients, troubleshooting their issues and developing solutions. They have patience to answer our client’s questions and walk them through various scenarios.

I could focus efforts on developing my skills in client support, but that would take away from developing my strengths. Instead, I have a team member who’s strong in client support. I pass off support issues to them, and it’s handled.

If I need to get involved, I work with my team to develop a solution, and they meet with the client to review. I extradite myself from situations working directly with support issues because our clients deserve someone who’s great at offering excellent support.

When you’re able to admit your weaknesses, and implement a plan to delegate them, you’ll achieve greater success.